Page 97 - ABFRL SUSTAINABILITY REPORT 2016-17

ABFRL
SUSTAINABILITY
REPORT /

A detailed evaluation was undertaken to examine the
e ectiveness of the current business strategy and value
propositions with respect to the potential future
contexts and identi ed scenarios.
The primary step was to segregate the risks and
opportunities and prioritise them. Post this, the
reactions to these risks and opportunities were used to
arrive at the actions required in each case.
Based on the scenarios, four key areas of concern
were selected for immediate action and the
following strategies were devised to mitigate them:

Becoming an industry leader in sustainability through
thought leadership and driving public awareness
on sustainability and ethical practices
Adapting to the rapidly changing Indian consumer by
becoming a customer-centric organisation
Creating new applications and business models to
adopt and leverage digital excellence and
technological advancements
Ensuring supply chain sustainability by building good
alliances, strengthening sourcing partnerships, etc.

I N I T I A T I V E S

Insights into what is coming next makes us proactive
in designing an agile future-proo ng system. Flexibility,
adaptability and being ahead-of-the-curve interventions
form the basis of our response mechanism. Here is a
snapshot of our e orts in this direction.

TECHNOLOGY INNOVATIONS

We are in relentless pursuit of new inventions and
discoveries in sustainable textile technology.
We have moved from e-commerce to
Supported avidly by our e cient manufacturing
omni-channel and we want to o er processes, we have successfully produced and adopted
not just multi-brand environment, path-breaking technologies like advanced denim,
herbal dyeing techniques, eco-resin, zero detergent,
but a better opportunity for each
etc. which impart both superior quality and sustainable
individual brand with consumers. attributes to our products.
Ashish Dikshit We constantly look for newer advancements which can
Business Head, rede ne our existing processes into ones that create
Aditya Birla Fashion and Retail Ltd. greater value for all.
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