Page 36 - ABFRL SUSTAINABILITY REPORT 2016-17

ReStoring

RESPONSIBLE ENVIRONMENTAL PEOPLE SOCIAL
E C O S Y S T E M S STEWARDSHIP FINANCIAL SAFETY PRODUCT RESPONSIBILITY

BRAND PORTFOLIO

LIFESTYLE BRANDS

Our lifestyle brands, Louis Philippe, Van Heusen, Allen 500+ stores further strengthened their position,
Solly and Peter England, continue to be the market providing our customers with an unmatched access to
leaders in their respective segments, with over 9 million increased choice of products. Our relentless focus on
deeply engaged customers and the largest distribution consumer experience, innovation and brand building
network. The rollout of omni-channel model across has helped us build a strong equity with our consumers.

Three out of our four agship brands have crossed the
INR billion

mark in consumer sales.

PANTALOONS

This year has been one of immense growth for has moved from a two-season cycle to a four-season
Pantaloons with the opening of 79 new stores. To meet cycle, bringing updated fresh fashion to the stores in
with the constantly changing retail scape, Pantaloons shorter intervals.

Pantaloons doubled
its store count in
the last 2 years and
currently has

stores spanning over
.

million sq. ft.

FAST FASHION

Responding to the opportunities that exist in the fast edgy brand that caters to the youth of the country,
fashion segment, we have taken de nitive strides into while Forever 21 is an iconic global fashion name that
the youth fashion market with our two retails brands brings the latest international fashion trends to Indian
Forever 21 and People. People is a young, vibrant and markets. We are all set to scale up these brands over the
coming years to ensure wider customer reach.
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