Page 37 - ABFRL SUSTAINABILITY REPORT 2016-17

ABFRL
SUSTAINABILITY
REPORT /

GROWTH STRATEGY
INNERWEAR

As India's No.1 fashion lifestyle entity with the widest
This year, we forayed into the innerwear segment with
distribution network, we endeavour to o er to the
the launch of Van Heusen innerwear, loungewear and million
discerning Indian consumers, apparel and accessories
leisurewear for men. With the encouraging response
of superior value, strong brands and a high-quality loyal customers as
that we received from our customers, we plan to
experience that gives them futuristic and brand ambassadors
expand this venture through steady investments.
comprehensive omni-channel options. of our products.
New brand extensions were created for our major
INTERNATIONAL BRANDS brands like Louis Philippe, Van Heusen, Allen Solly and
Peter England which covered more occasions and
apparel categories to ensure continued franchise
To strengthen our foothold in the super premium and expansions. Our value fashion segment created true
luxury segments, we signed up with international brands value through the addition of several in-house brands
Simon Carter and Ted Baker for the Indian market, which across various products.
will be launched in FY 2017-18. This will add to the value
and brand image of The Collective India's largest multi-
brand retailer of international brands.

Pantaloons launched two new retail formats
targeting kids and women such as
'Pantaloons Kids' and 'Pantaloons Women'.
Our business requires an insight into the ever-changing
landscape of fashion and retail coupled with quick
responsiveness. In line with the latest industry
developments and consumer mindsets we have zeroed in
on the following areas of strategic response and growth:

BUILDING STRONG BRANDS

Robust investments in brand building, product design
and an enhanced store experience is a major highlight
of our strategic business plan.

The variety of merchandise coupled with product
innovation will re ne the brand promise. We aim to
improve the customer experience at stores through
exceptional customer-centricity, based on continuous
customer research, big data analytics, real-time
consumer feedback and constant upgradation of our
loyalty programme and digital transformation.

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