Page 51 - ABFRL SUSTAINABILITY REPORT 2016-17

ABFRL
SUSTAINABILITY
REPORT /

CASE STUDY ADITYA BIRLA CENTRE

FOR RETAIL EXCELLENCE

CHALLENGE
The Indian retail sector is facing an acute shortage of employable talent, even as there is a growing focus
on service standards in the industry. The high attrition rate in the industry also dissuades most industry
players from investing more into enhancing the retail skill set of front-end employees.

INTERVENTION
In an e ort to meet the growing talent shortage in The ABCRE training centres will ultimately cover
the burgeoning Indian retail sector, Aditya Birla 18 cities including smaller ones such as Vizag,
Group's fashion and retail businesses joined hands Cochin, Mysore, Nasik, Indore, Thane and
to set up the rst Aditya Birla Centre for Retail Vadodara. The training centres, manned by
Excellence (ABCRE), in Bengaluru in May 2013. Learning Delivery Specialists (LDS), will deploy
modern teaching methods including e-learning
The agship training centre at Bengaluru includes
and mobile learning tools. The centres will
three training rooms, supported with three break-
singularly focus on competency training for the
out rooms and has a 20-pax dining room, spread
retail sta .
across 3,940 sq. ft. The centre can train 75
candidates at a time. The Aditya Birla Centre for
Retail Excellence will integrate the learning spaces
across web-based, instructor-led and store-based
trainings. Every retail employee will have a unique IMPACT
learning ID, which will track the learners' training
candidates have been
lifecycle. The electronic tab based learning ,
management system will provide accurate metrics trained at the ABCRE,
on training ROI and e ectiveness. since 2013

46