Page 84 - ABFRL SUSTAINABILITY REPORT 2016-17

ReCognising

STAKEHOLDER
T R E N D S ENGAGEMENT

Engagement
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Constant and rapid change is an

inevitable part of the fashion industry.
Hence, at ABFRL, it is our endeavour
to seed and drive change as often as
we can and be an early mover for all
the emerging trends. To that end, we
constantly keep one ear to the
ground, picking up early signals of

shifting consumer wants, needs and
taste. And, the other ear intently
listening to experts, policy
influencers and opinion makers, to
spot emerging technologies, new
materials, regulations, policies and
competitors, and new strategies by
old competitors.

OUR APPROACH

The initiation of successful trends can be traced back
to a plethora of triggers, such as technological,
cultural, nancial, and demographical, either a
combination of two or a coming together of all.
Hence, we closely engage with experts to track,
analyse and make predictions in each of the above
areas, as it has always been our goal to keep abreast
of the changing trends, landscapes and events which
could be harbingers of disruptions. Our active
participation in several industry forums helps us gain
perspective of stakeholder sentiments and globally
relevant issues in the apparel sector, as well as
provides us with opportunities to learn from our
global peers.

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