Page 83 - ABFRL SUSTAINABILITY REPORT 2016-17

ReCognising

T R E N D SR E N D S
T

The key purpose of stakeholder
engagement is twofold, identify

underserved needs and zero in on
emerging trends early enough to
capitalise on them. Designed to interact

with large swathes of society, classic
stakeholder engagement delivers on the

former but falters on the latter. When
it shows up across the spectrum, a trend
has already taken root and is no more

emerging. Thus, there is little to gain in
terms of first mover advantage.

We, therefore, engage with experts who
due to their deep domain knowledge,

are able to connect diverse phenomenon
and spot early signals of emerging

trends. It is the application of materiality
to stakeholder engagement, wherein
we opt for quality over quantity.

78
78