Page 71 - ABFRL SUSTAINABILITY REPORT 2016-17

ABFRL
SUSTAINABILITY
REPORT /

INNOVATION AND DEVELOPMENT

CENTRES OF EXCELLENCE
We have developed several Centres of Excellence to encourage innovation, staying abreast of the latest consumer
and market trends and retain market leadership.

Mission Happiness
A continuous customer listening framework for post-purchase,
e-commerce and Omni channel feedback
Epic Centre
Tracks all social media trends and engages customers lives
through social media platforms
Bosstomer Café
1st one in India to implement this unique tool for designers and
product managers to remain directly in touch with customers

Design Studio
A collaborative space which enables designers to innovate
and create designs
Aadhar & Nischint Portal
Proprietary tools for end to end merchandise creation &
production milestones across entire internal / external
eco-system

Denim Development Centre
DDC creates and manages wash recipes and drives new
developments in denims

Manufacturing Excellence
In-house facilities which manufacture up to a capacity of Technology Management Centre
18.48 million garments per annum TMC drives R&D in garmenting and supports prototyping
for women s wear and kids wear categories
Product Life Cycle Management
PLM manages the life-cycle of a product from inception,
through design and technical detailing till manufacturing
Knowledge Management Centre
KMC channelises best practices and drives product
benchmarking, development and innovation
Green Card Loyalty Programme
One of its kind loyalty program with 6 million plus loyal
customers

BOARD Planning Tool
1st ever implementation of high-end retail planning tool
in India, to e ortlessly manage merchandise assortment
across network

Product Testing Laboratory
Testing lab ensures product reliability and satis es the
consumer needs with highest standard of quality

Aditya Birla Center of Retail Excellence
ABCRE o ers best talent to expedite the front end
training needs
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