Page 73 - ABFRL SUSTAINABILITY REPORT 2016-17

ABFRL
SUSTAINABILITY
REPORT /

PRODUCT SUSTAINABILITY
Product sustainability is a subset of our goal to be India s rst and largest sustainable organisation. It is one of the
three pillars of our Brand Sustainability Guidelines and encompasses supply chain sustainability. The focus is on
enhancing the sustainability attributes of our products across the entire life-cycle which includes sourcing,
production, transportation, usage and disposal.

SUSTAINABILITY ATTRIBUTES
Sustainable attribute of a product is the inherent characteristic which demonstrates economic, environmental and
social responsibility. We are conscious of the impacts a product has in the way it is sourced, produced, transported,
used and disposed. By creating products that 'care', our sustainability vision transcends our walls and extends deeper
into the social and natural ecosystems. Sustainability attributes are embedded into our products at various stages
and touchpoints, the summary of which is given below.

FARMS &
FACTORIES
RAW MATERIALS High standards of
Responsible safety and sustainable
sourcing from practices which
sustainable minimise the impacts
sources on our employees,
society and the
environment

PRODUCTION
Eco-dyeing,
Ozone Technology

PEOPLE
Sustainable Cotton,
Cluster Development

PACKAGING
Sustainable
Packaging

No child labour | Minimum wage payment ensured | Factory license, Fire NOC
MINIMUM ESI, PF registration | No sexual harassment / physical punishment | Structurally safe premises
CITERIA
Working hours documented | Compliance with all legal regulations

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