Page 75 - ABFRL SUSTAINABILITY REPORT 2016-17

ABFRL
SUSTAINABILITY
REPORT /

CASE STUDY MORE SUSTAINABILITY

PER SHIRT

OPPORTUNITY IMPACT
Our formal collection has a product range called Easy removal of everyday stains with low
TRAVELOG which is designed for customers who or no detergent
love to travel and explore. The range addresses
issues like ironing woes and odour problems. We The EasyWash technology greatly reduces the
identi ed an opportunity to strengthen the amount of water required for rinsing
functional attributes of TRAVELOG by injecting
sustainability attributes. The treatment is e ective in cold water which
eliminates the need to heat water, and thus,
INTERVENTION saves valuable energy

We identi ed EasyWash - a revolutionary zero- Repels water and oil stains
detergent technology which allows easy stain
removal without the use of detergent, and Along with these compelling environmental
introduced it in TRAVELOG.
bene ts, an EasyWash garment provides
enhanced customer value as it looks better
Overall, an EasyWash shirt helps reduce
wash after wash
The advanced silver based antimicrobial
%
%
%
technology ensures built-in freshness and
energy water emissions imparts a longer lifespan for the garment

70