Page 72 - ABFRL SUSTAINABILITY REPORT 2016-17

ReStoring

RESPONSIBLE ENVIRONMENTAL PEOPLE SOCIAL
E C O S Y S T E M S STEWARDSHIP FINANCIAL SAFETY PRODUCT RESPONSIBILITY

NEW PRODUCT DEVELOPMENT
As India's leading apparel and retail organisation, developed around new colour combinations, Fabric &
new product development is vital for the sustainability Fits, concepts, new categories, theme and overall brand
of our business. It helps us transform a market identities. We exhibit new styles, products and
opportunity into revenue and remain ahead of concepts in the season trade show in which, more than
competition. 1000 retailers / customers participate to book orders
and each brand consolidates the feedback and order
Continuous improvement, technological advancement, booking in four season plan. We then assess customer
and consumer lifestyle insights are few of the many
triggers which initiate new product development. feedback on tradeshow concept and the new product
range and changes are incorporated on their insight
Several apparel designs get created every year and
numerous visual merchandising concepts are and input.

PRODUCT DEVELOPMENT PROCESS

NEW PRODUCT IDEA SCREENING & TECHNO- TEST
DEVELOPMENT GENERATION EVALUATION COMMERCIAL DEVELOPMENT MARKETING COMMERCIALISATION
STRATEGY EVALUATION

TECHNOLOGICAL EDGE
We derive our technology policy & framework from our vision statement To be the Global
Leader in cutting edge apparel manufacturing . Always ahead of the curve in fashion and
innovation, we have sourced best-in-class global technology for over a decade. SCAN
Investment in technology is one of the nine core guiding principles to achieve our vision Emerging technology
statement and we have a framework in place to embrace and develop an ecosystem of in industry
latest technologies to support business strategy and goals.
International visits
Fairs Competition
Vendor collaboration

EVALUATE
Relevance
Feasibility
Costing
Impact

ADOPT
Customisation
Capability building
Our in-house manufacturing facilities are equipped with state-of-art technology and Collaboration
machinery to deliver superior quality products and meet the demands of a competitive
market. Modern and centralised NABL certi ed laboratories ensure high class quality Pilot
standards in products delivered to customers. Adopt

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