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PRODUCT PERFORMANCE
 
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Marketing Communications
 
As a company guided by ethics, we have systems in place to ensure that we adhere to all the statutory laws and standards related to marketing communications, advertising, promotion and sponsorship.
We believe that effective communication is vital to avoid any kind of misrepresentation, incorrect statements or misleading impressions. Our strength is quick response, low documentation, well established market relations and a very well accepted brand image which helps in improving business volumes & sell products even in the rural markets. We also ensure that all communication material is backed by adequate support documentation.
For us transparency is the key to long term organizational success. Thus we provide consistent, reliable and meaningful information about our products, services, operating procedures, shareholding structure and other activities to our stakeholders voluntarily and as may be required by law. Apart from our regular engagements we also maintain regular enquiries and complaints from our stakeholders through dedicated hotlines and e-mail communications.
Our Auto, Farm Equipment & Infrastructure Development Sectors strictly adhere to the code of conduct defined by Advertising Standards Council of India. Mahindra Holidays in addition to this also complies with the statutes of the Advertising Agencies Association of India.
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