We recognise the importance of a clean environment and it is our constant endeavour to go beyond regulatory compliance to contribute to it. This consciousness underpins our strategy and business model, which are focused not just on mitigating the environmental after effects of business, but on containing them from the very start. Instead of adopting an 'end of pipe' solution approach, we give significant thought to the design of products, processes and plants, so that they have a sensible environmental footprint from day one.
Compliance is our cornerstone. Every employee is encouraged to be an environment custodian and strategic initiatives like Green Chemistry have been championed by individuals.
   
ENVIRONMENTAL PERFORMANCE  
As we continually seek new and more effective ways of minimising our impact on the environment, we are acutely aware of the correlation between global warming and the incidence of infectious diseases. As a leading pharmaceutical company, we believe it is our responsibility to curtail all potential causes of ill-health, more so if they endanger the health of our progeny. This enduring concern motivates us to expand our sphere of influence and encourage each member of our Company to play a more holistic and proactive role in combating climate change.
We remain responsible stewards of the natural environment we operate in and are committed to preserve the planet for our future generations. As in previous years, we have continued to build on our green initiatives by adopting new ones like the industry Green Rating initiative and giving traction to ongoing ones.
In FY 2009-10,
our expenditure on and investment in environmental protection amounted to
INR 17.02 million. Since
FY 2002-03, we have invested a total of INR 869 million towards the same.
At Dr. Reddy's, we do not view compliance as a compulsion, but rather as something that is ingrained in every process and institutionalised in the Company. We consider complying with the necessary regulations as the responsibility of each and every person.  
   
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