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| Money facilitates living, while knowledge enriches life. Charity provides relief, while employability empowers. Philanthropy yields succour, while opportunity seeds change. Aid is temporary, while livelihood triggers transformation. |
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| Powered by these beliefs, social responsibility at Dr. Reddy's transcends cheque-book charity. It is about enhancing healthcare, imparting education, developing skills, providing opportunities, and unlocking the doors of progress. It is not an expense, but an investment into our collective future. |
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We empower doctors
by enhancing the medical knowledge of their
assistants through Sarathi,
a comprehensive training program. The initiative complements doctors’ efforts in offering better patient care. |
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| SOCIAL PERFORMANCE |
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| Like the Earth, India is divided into two halves; while one flourishes under the sun of prosperity, the other fades away in the darkness of poverty. We consider it imperative that we light the candle of self-sufficiency to lift the deepening gloom. |
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We took up this mammoth task at a time when the concept of aligning strategic community care with business goals was a nascent concern. Our focus has always been single-minded - community first. |
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Our deep commitment to
community care is based
on our philosophy of
empowering individuals
rather than episodic
philanthropic assistance. |
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| We inject business efficiency into community care and invest professional resources, talent and technical expertise in it. We approach community interventions as we do successful product launches. We research community needs, develop and pilot new projects, scale them up, and once proven, collaborate with the government and various Non-Governmental Organisations (NGOs) to roll them out. |
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| Hence, for instance, we ensure that even though a farmer's crop fails, his child doesn't; a cancer patient's days may be numbered, but her smiles are not. |
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| We understand that such changes do not occur overnight. It takes tremendous perseverance, enthusiasm and integrity to usher in well-being, particularly when the commitment is not just to reach out, but to reach beyond. |
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| Our Two-Tier Engagement Model |
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| We engage with the community at two levels, with one being in and around our campuses and the other by actively involving our employees in our social initiatives. Additionally, we lend support to Non-Profit Organisations such as Dr. Reddy's Foundation (DRF) and the Centre for Social Initiative and Management (CSIM). |
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| Across our Campuses, Around the World |
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At Dr. Reddy's, we treat local communities as our own. We get involved in local projects, contribute resources, rally people and are committed to create positive outcomes through coordinated initiatives. This philosophy can be seen at work across our campuses around the world. |
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