Social Performance
DR. REDDY'S FOUNDATION (DRF)
 
Post Graduate Diploma in
Healthcare Management (PGDHM)
A PGDHM certified Patient Educator is a combination of a physician's assistant, patient counselor and a health educator. The seventh batch of the programme commenced in July 2009 with 16 students.
Certificate Programme
in Cancer Counseling
In FY10, 15 candidates were trained in three programmes and were placed as 'Case Managers' under leading Oncologists across India.
 
 
 
Abhilasha
This programme is aimed at helping nurses in India realise the true importance of their work and boost their self-confidence and motivation. During FY 2009-10
148 such programmes were
conducted, benefiting 3,800 nurses.
Sarathi
This programme enables a doctor's assistant to emerge as a sharper, smarter and better motivated individual. During FY 2009-10, 60 such
programmes were conducted
benefiting 1,474 participants.
 
 
 
Inner Circle
Introduced in 2007 to impart soft skill training to doctors, 53 Inner Circle programmes were conducted in
FY 2009-10, benefiting 1,809 doctors.
Sanjeevani
This programme is aimed at helping pharmacists to develop self confidence, empathy towards their customers and
effective prescription dispensation. During FY10, 42 programmes were conducted, benefiting 672 pharmacists.
 
 
 
Manthan
Manthan is a leadership development programme for doctors with 10-15 years
of practice. This one and a half day programme takes place twice a year.
Mantra
Mantra is a two-day Leadership Development programme, held twice a year targeted at KOL. This programme aims to initiate a 360 degree feedback.
Living Well
In partnership with the "Art of Living", this programme, aims to help people reduce risk factors and increase their resistance levels through awareness and lifestyle modification. It also helps people manage chronic condition through a self management support system. Seven programmes were conducted during
FY 2009-10, and benefitted 70 patients.
Social Audit Certification
The Social Accounts of DRFHE for the period 2008-09 covering the programmes Inner Circle, Abhilasha and Sarathi were discussed and certified by a Social Audit Panel comprising Alan Kay (Social Audit Network, UK) and select experts in
the field of health education.
 
 
 
Life At Your Doorstep (LAYD)
Based on the 'Home Care' aspect of Palliative Care, this initiative aims to improve the quality of life for terminally ill patients by providing access to physical, psychological, emotional, social and spiritual support in an appropriate manner. A well-equipped medical van with a team consisting of a doctor, a nurse and a patient counselor goes to the patient's doorstep to provide home-care service.
 
DRFHE has also collaborated with
DRF-LABS programme to provide
livelihood to one member of a family where
the earning member has been a victim of cancer. During FY2009-10, in addition to Hyderabad, this service was also launched
in Bengaluru, Mumbai, Bhopal, Jabalpur, Kolkata, Cochin and Coimbatore, benefiting 2,048 cancer patients.
 
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