| Our commitment to care for community transcends boundaries. We believe that it is our duty to go beyond just setting up economic engines in the regions of operation. It is our goal to integrate with the community and establish social transformation engines. We keenly observe a nation's social fabric and leverage our core competencies to accelerate change and make a difference. |
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| Germany |
| Beta Institut, supported by 'Betapharm', Dr. Reddy's German subsidiary, conducts a range of programmes which serve children, cancer and stroke patients, doctors and healthcare workers. The initiatives include: |
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| Papilio |
| Papilio is a nursery school programme that utilises the art of Augsburg Puppenkiste (Puppet Show), to prevent addiction and violent behaviour among kids at an early stage. |
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| MammaNetz |
| MammaNetz provides orientation and support to breast cancer patients, and has proved to be of great help to women since its inception in 2003. This project is first of its kind in Germany wherein patients are offered support right from diagnosis to all stages of the therapy, including aftercare. |
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| PatientenNetz Schlaganfall |
| PatientenNetz Schlaganfall supports patients and their families affected by stroke and aims at improving their quality of life. |
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| betaNet |
| A new module.betaNet, was introduced under the ongoing betaCare initiative. betaNet leverages telephone helplines, directories and search engines to offer patients easy accessibility to medical aid and timely treatment. The initiative witnessed over 2.5 million data calls per month. |
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| Romania |
| Power of 20 |
| Similar in concept to the 'Power of 10', 'Power of 20' is also an employee giving programme. Employees contribute an amount in multiples of 20 from their salary to support "Young People in Transition", a project aimed at preventing the "street children" phenomenon, and assisting youngsters brought up in foster care. |
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| North America |
| NA Community Service Programme |
| The North American operations of Dr. Reddy's recently launched a community service programme that encourages employee volunteering at all levels. The focus of the programme is to apply the skills and expertise of employees of Dr. Reddy's, through non-profit organisations, towards significant issues of the community. The NA Generics IT and HR teams have initiated two inspiring projects as part of the programme. The IT team donated computers to the Pilgrim's Inn located in Rock Hill, South Carolina. The HR team hosted free nutritious meals for the needy through Elijah's Promise Soup Kitchen in New Brunswick, NJ. |
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| UK |
| Drug donation of Doctor Packs to International Health Partners (IHP), UK |
| IHP Doctor Travel Packs are designed to act as mobile dispensaries for medical teams. Each pack contains more than 50 essential medicines, and can be used during natural calamities and medical emergencies across the globe. |
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| Dr. Reddy's UK has a continuing relationship with IHP and has been providing medicines for these Doctor Packs since 2006. |
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| Click to know more about IHP |
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| Recreation for Physically Challenged Children |
| A portion of the land at Dr. Reddy's Mirfield plant, UK, has been allotted to a local charity organisation, which provides recreational facilities to disabled children. |
