Transformational Journey Alternative Integration Alternative Nature
Alternative Gaming Alternative Goal Alternative Reward
 
 
Agriculture, which provides livelihood to almost 65% of India's labour force, is yet to get its due. Overexploited and under-appreciated, this 'basic for survival' industry has never been rewarded like the other 'basic' industries.
   
  Mahindra's 'Samriddhi India Agri
Awards' recognises farm professionals
on a national platform
   
  To transform the perception of farming as a
profession; and empower enterprising individuals
and institutions in the field of agriculture to rise and
take center stage, Mahindra FD has instituted the
prestigious Mahindra Samriddhi India Agri Awards.
The India Agri Awards 2011 felicitated eight national and fourteen regional / runner-up winners. These exemplary individuals from the agri sector were titled as the Heroes of Indian Agriculture for having played an instrumental role in driving innovative, sustainable and scalable farming technologies.
The awards were judged by an eminent and illustrious jury that included luminaries like:
  Mr. P. K. Basu - Jury Chairman Secretary (Agriculture and Cooperation),
Ministry of Agriculture
  Dr. Ishar Ahluwalia - Judge Chairperson, Planning Board, Punjab
  Dr. Pawan Goenka
President - Automotive & Farm
Equipment Sectors, M&M Limited
  Dr. Gurbachan Singh
Commissioner - Agriculture Machinery
  Dr. M. S. Kang Vice-Chancellor -
Punjab Agricultural University
  Mr. Barun Das
C.E.O - ZEE News Limited
  Mr. Gokul Patnaik
Chairman - Global Agri Systems
Pvt. Limited
  Dr. K. D. Kokate
Director - ICAR
 
Mahindra Samriddhi India Agri
Awards recognise exemplary farm professionals who think alternatively, and rise above the legacy farming practices and drive a positive change in the agricultural sphere.
The objective is to bring glory to these sons of the soil and create a national awakening whereby agricultural enterprise and industrial enterprise are recognised as equals and success in any sphere, be it in agrispace or aerospace, is celebrated alike.
 
The Mahindra Samriddhi
programme aims to increase agricultural productivity and enhance rural prosperity.
 
These National Awards recognise and reward excellence across six categories at the national & regional level.
 
1 mahindra Samriddhi Farmer of the Year Award (Male)
Recognition for Farmers who have been instrumental in driving innovation by leveraging modern technology in agriculture, thus changing the agriculture scenario in their region.
2 mahindra Samriddhi Farmer of the Year Award (lady)
Recognition for lady farmers who have broken established stereotypes, to be instrumental in driving innovation by leveraging modern technology in agriculture, thus changing the agriculture scenario in their region.
3 Mahindra Samriddhi Krishi Sansthan Samman
Recognition for Public Sector organisations committed to a broad policy on agriculture that has become instrumental in changing the lives of hundreds of farmers.
4 Mahindra Samriddhi Krishi Shiksha Samman
Recognition for Agriculture Universities who have made a noteworthy contribution in the field of agriculture, impacting the lives of Indian farmers.
5 Mahindra Samriddhi Krishi Sahyog Samman
(NGOs / SHGs working in field of Agriculture)
Recognition for NGOs / SHGs for purposeful contributions in the field
of agriculture, thus impacting the lives of farmers.
6 Mahindra Samriddhi Krishi Shiromani Samman
(Lifetime Achievement)
Recognition for lifetime achievement in the field of agriculture; presented to a renowned personality in the agri space whose contribution is recognised at national and international levels.
Broadcast on a leading national television channel, these first-of-its-kind awards not only encourage innovative farming technologies but establish farming as a proud profession. The awards are in the form of citations
and cash rewards.