Product Performance
Combating Climate Change
In line with the UNEP framework, Mahindra has assumed adherence of a 3600 approach that aims to reduce the stress on the environment at every stage of product management - right from the product design, procurement of raw materials, manufacturing, distribution to responsible end-of-life disposal. This approach is embedded into our production processes, products and services.
Around the globe, as issues pertaining to climate change and carbon footprint take center stage, we at Mahindra understand that eco-friendly transportation has become the need of the hour. Last year, we re-launched Bolero Pickup, Bolero Maxx Maxi Pickup and the three wheeler Champion with superior technologies that reduce CO2 emissions, to meet Bharat Stage IV emission norms. This year, we added value to our alternative mobility approach by introducing a plethora of initiatives – from incorporating green features in existing products, developing new fuel-friendly products to acquiring an electric car company.
Our Approach
We continue to focus on mitigating CO2 emissions by research and development in conventional power-train technologies, fuel-efficient engines, low friction transmissions
and drivelines. The overall strategy is to build sustainable mobility solutions through
multi-dimensional initiatives which include:
 
 
 
New Developments
     
 
Health and Safety Regulations
 
Development of fuel-efficient conventional diesel engine continues to be our top most priority. On 12th May 2010, Swaraj 843 XM was launched by the Swaraj Division of FD in Ahmedabad. This new tractor is powered by a 42 HP engine for greater pulling and load carrying capacity while the branding XM defines "Xtra Mileage" and highlights the new fuel efficient engine used in this series of products.
 
Swaraj 843XM has recorded the Specific Fuel Consumption as 169 g/ hph
(power take off), among the lowest in its class, under stringent testing conditions at Central Farm Machinery Training & Testing Institute (Budhni, M.P.). The emission and noise levels of this engine are also much below the stated requirements.
 
Emission levels of Swaraj 843XM vis-ŕ-vis the permissible limits
 
 
 
     
 
Two Wheelers
 
Mahindra Duro   Mahindra Stallio
Duro, one of our best selling family scooter, uses light weight panels and components to ensure better fuel efficiency.   On 30th September 2010, the very stylish Mahindra Stallio marked its debut in the Indian market. This bike sports LED tail lamps and pilot LED lamps which not only enhance front and rear visibility but are also more resistant to failures from vibration, generate almost no heat and consume very little power
 
 
     
 
Automotive Division
 
   
  All Scorpio variants & 20% of Bolero variants were enabled with micro (start/stop) hybrid system and they now deliver enhanced fuel efficiency.
Mahindra's Pick-up trucks (TR-20, TR-40) received Federal Tier-2 BIN-5 & OBD II Compliance Certificate from Environmental Protection Agency (EPA), USA  
  Mahindra Group acquired the Reva Electric Car Company in May 2010. Today, Mahindra Reva has one of the largest deployed fleets of electric car in the global market and has accumulated data for more than 100 million km of user experience.
 
In harmony with our Indian and international partners, our R&D team comprising 1,200 passionate professionals explores trajectories to introduce future-friendly technologies. We have been working on different platforms of driveable full hybrid vehicles, bio-fuel vehicles, an electric passenger vehicle, a hydrogen combustion engine vehicle and many recyclable materials and reusable technologies. We made significant progress on these fronts
 
 
Vehicles that run on the HCNG (Hydrogen + CNG mixture) platform successfully completed 10,000 km demo trials and long distance trials for 50,000 km are underway on 2 vehicles. Once on the road, these vehicles will further bring down CO2 emissions as compared to CNG vehicles.
 
 
     
 
MAHINDRA HOLIDAYS & RESORTS INDIA LTD.
 
TERRA, the new camping & adventure holiday product from Club Mahindra combines nature at its pristine best with recreational & adventure activities
that ensures a cherished experience for its patrons. TERRA's tented campsite
is designed to take one closer to nature at its best.
 
 
TERRA at Panchgani, the first of many campsites to come, is now open. It's a 5 acre campsite with 10 tents situated just 20 km from Blue Country, a Club Mahindra managed resort.
 
 
     
 
MAHINDRA & MAHINDRA FINANCIAL SERVICES LTD.
 
Electrical failures in rural areas result in insufficient charging and down time
of Handheld Devices (HHD) and mobile phones of our field agents. In order to mitigate this, MMFSL started the implementation of bike chargers and solar charger for mobiles and HHDs respectively.
The bike charger is simply attached with the battery of the bike and enables the field executives to charge their HHD & mobile anywhere during field visits. The solar chargers for HHD make them independent of grid power and prove to be extremely useful during power shortages.
 
 
 
Click on each sector to view new developments.
 
 
The winning vehicle recorded
a superior mileage of 34.33 km/litre, followed by an average of 34.01 km/litre and 32.63 km/litre. For a vehicle that
has covered over 59,000 km, this record was a great achievement.
  In the month of December 2010,
M&M organised the 'Logan Mileage Rally' in Kochi, Kerala. It was a unique customer centric initiative aimed at creating a platform for customer interaction and highlighting the
vehicle's superior mileage. Over 80 Logan customers and their families attended the event. The rally was flagged off at the Renaissance Hotel
in Kochi and the participants were handed over the route map for navigation. Before that the vehicles
had to fill up to full fuel capacity in the presence of neutral marshals to prevent any misreporting in mileage figures.
The vehicles travelled on the National Highway no.47 till Thuravoor and covered a distance of approximately
62 km, On returning to the starting point the amount of fuel consumed by each vehicle was measured and mileage was determined.
     
 
 
Transformational Journey Alternative Integration Alternative Nature
Alternative Gaming Alternative Goal Alternative Reward