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| Group Profile |
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| Overview |
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| The Mahindra Automotive Division (AD) is in the business of manufacturing and marketing
utility vehicles and light commercial vehicles, including three-wheelers. In 1947, Mahindra
introduced India to the utility vehicle. More than 65 years later, Mahindra is still India's
premier Utility Vehicle (UV) company and accounts for about half of India's market for utility
vehicles. It also has the distinction of designing India's first hydrogen three-wheeler and
India's first hybrid vehicle. |
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| The Automotive Division has developed a large product portfolio which caters to diverse customer segments such as rural, semi-urban, urban and defence. Its product development process in this sector has been acknowledged internationally and it also has an active alternative propulsion technology development programme. Mahindra vehicles are exported throughout Europe, Africa, South America, South Asia and the MiddleEast. |
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In addition to making groundbreaking UVs like
the Scorpio and Bolero, Mahindra offers cars, pickups,
and commercial vehicles that are rugged, reliable, environment-friendly, and fuel-efficient. |
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| Besides launching two new products during the
year - Thar and Genio, AD entered the construction equipment sector with the launch of the Mahindra EarthMaster Backhoe Loader. This entry into
the construction equipment sector has been made with the purpose of providing support to India's infrastructure development. |
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Mahindra Automotive Division was awarded
1st place in the
Automotive Supply
Chain Excellence
category during the
4th Express, Logistics
& Supply Chain Conclave. M&M has received this award for the second
year in a row. |
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The Automotive Division has also forayed into heavy commercial vehicle space with Mahindra Navistar Automotives Limited. (MNAL), a joint venture between Mahindra & Mahindra Limited and International
Truck
and Engine Corporation. MNAL manufactures Mahindra Navistar trucks at Mahindra's state-of-the-art greenfield plant at Chakan, near Pune. Mahindra Navistar Engines Private Limited (MNEPL), the
second joint venture agreement
signed by Mahindra & Mahindra Limited, focuses on producing diesel engines for medium and heavy commercial vehicles
in India. |
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| (MNAL and MNEPL are not in the scope of this report) |
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Mahindra's Automotive Division became the first Asian OEM to receive the EPA certification for light duty diesel trucks in
August 2010. |
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Three new products launched. |
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Mahindra Thar designed for offroad enthusiast with a unique design features that blend legendary past with modern design and technology. |
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The Genio 1.2 Tonne pick up with safety feature which is the first in the Pickup
category in India. |
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Mahindra EarthMaster Backhoe Loader, geared to carry out the toughest of
operations, coupled with comfort and ease of operation. |
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Acquisition of majority stake in the Ssangyong Motor Company of Korea. |
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The Bolero continued to occupy its No. 1 position for the fifth consecutive year in the domestic utility vehicle market. |
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Awards & Recognitions: |
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The Mahindra Maxximo, the world's first mini truck with C2 CRDe technology won
the LCV of the Year Award at the annual CV award. |
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Mahindra & Mahindra Limited. received the Dun & Bradstreet (D&B) Rolta
Corporate Award 2010 being placed at No. 1 in the Automobile Sector in the list of
India's Top 500 companies. |
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Mahindra Auto plant at Nashik was awarded the CII National Award for 'Excellence
in Water Management 2010' for the fifth consecutive year. |
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| Overview |
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| For over two decades now, Mahindra Tractors has been the undisputed leader of the world's largest tractor market-India. Mahindra's journey in tractors began as a joint venture with International Harvester and with that began a new era in power, control and reliability in farm equipment manufacturing. Today, with the largest manufacturing set up in India, Mahindra Tractors is among the top three players in the global market having a product range from 15 hp to 125 hp. |
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| The Farm Division (FD) has six state-of-the-art manufacturing plants (including two plants of Swaraj) in India, two plants in China, three assembly plants in USA and one assembly plant in Australia. FD has its presence in around 25 countries across six continents with more than 1,000 dealers world-wide. . |
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| Mahindra acquired Punjab Tractors Limited in 2008 to form the Swaraj Division. The combination of Swaraj's longstanding reputation with Mahindra's cutting edge design and manufacturing has made Swaraj a leader. It today has over 600 dealers across the country and has achieved ISO 14001:2004 & OHSAS 18001:2007 Certifications. FD also has a subsidiary agricultural tractor manufacturing company in India known as Mahindra Gujarat Tractor Limited (MGTL). |
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| Mahindra is the only tractor manufacturing company in the world to win both the Deming Application Prize and the Japan Quality Medal, two of the highest quality accolades that can be won by any company. |
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| Maintaining its leadership position in the Tractor industry, a new product Arjun MAT was launched and existing products were upgraded during the year. All these initiatives will bring about an improved value proposition to the customers. |
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| Today, FD products are making farms more prosperous in more than forty countries on six continents. Following Mahindra's vision of farm-tech prosperity, Mahindra has also expanded into farm-support services, including agri-mechanisation solutions under Mahindra AppliTrac; seeds, crop protection, and market linkages and distribution through Mahindra ShubhLabh; and agri-support information and counselling through the Samriddhi initiative. |
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Over the years, more than 133 Mahindra Samriddhi Centres have been made operational. These centres offer innovative farming technologies for improving productivity thereby transforming the lives
of farmers. |
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| Besides being the leading tractor maker for close to three decades now, the Company has diversified in power generators and is now a leading player in the powergen space under the brand, 'Mahindra Powerol'. |
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| Swaraj Engines Limited, Mahindra Powerol, Mahindra Shubhlabh & MGTL and the plants in China are not in the scope of the report. |
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New Product launch / Upgrades of existing products
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Arjun MAT - The first multi application tractor for agricultural and
other applications. |
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Updated version of Mahindra Arjun, Sarpanch, Bhoomiputra provides superior
performance and added safety features. |
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External recognition received in the form of: |
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Golden Peacock Award for Innovation in the year 2010
for
Mahindra Samriddhi. |
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Golden Peacock Award for Occupational Health and Safety for the year 2011. |
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Award for 'Overall Brand Leadership' from Chief Marketing Officer (CMO) council
in November 2010 for excellence in Branding and Marketing. |
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