| Product Performance |
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| At Mahindra, we believe that our products should add value to not only natural resources but also human resources. Our products and services, therefore, aim to address specific needs of the community – ranging from rural development and farm productivity to creating career opportunities for the local population. |
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| MMFSL |
| We see rural finance and insurance as an integral part of sustainable economic development and a smart business move which empowers customers to create a brighter future for themselves. |
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| At Mahindra and Mahindra Financial Services Limited, we provide customised financial solutions for a wide range of utility vehicles, tractors and cars targeted at the rural and semi-urban sector. |
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| By making credit available, we open opportunities for people to improve their own lives and create lasting systems of livelihood. Our customer distribution is predominantly rural ranging from farmers, shopkeepers, vehicle operators, individual entrepreneurs to contract labourers. About 40% of the financing that we provide, is for utility vehicles and people carriers; another 22% is for tractors; some 10% - 15% for small cars; the rest is for second hand vehicle sales. |
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| Our unique business model helps customers to grow by providing them loans based on their future earning capacities. Currently the monetary value of our products and services is INR 1,441,987. This has proved to be a catalyst in helping rural India surge ahead through poverty reduction, rural development and inclusive growth. |
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| Farm Division |
| FD goes beyond farm equipment manufacturing to help farmers achieve holistic 'Farm Prosperity' through technological interventions, knowledge empowerment and providing productivity enhancers. |
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The 'Yuvraj' tractor which has been specifically developed for the small and marginalised farmer |
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The Samriddhi Initiative offers farmers a wide range of agri-related services under one roof. |
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AppliTrac is an initiative which aims to help the farmer increase his level of mechanization by offering him total farming solutions which would enhance the efficacy of his tractor, thereby increasing farm productivity. This would be achieved through use of farming implements such as rice transplanters, sugarcane cutters, rotavators, etc., and specific use implements like loaders, dozers, backhoes, etc. |
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| New Development |
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| This year we forayed into the micro-irrigation industry by acquiring 38% of the paid-up Equity Share Capital in EPC Industrie Limited, one of the top five companies in India in the micro-irrigation space. |
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| Micro irrigation is a water efficient irrigation technology which has been identified as one of the major focus area by the Agricultural Department. |
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| This acquisition enables us to achieve a three-fold objective. Firstly, leverage Mahindra's existing strong presence in the rural sector, to make a bigger difference in the life of the farmer. Second, help conserve the most precious of natural resources - Water. Third, align our business goals with larger national goals. |
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