Mahindra Sustainability Review 2010-2011

Core Purpose is to Mahindra what the Preamble is to India. It is a beacon of light that inspires us to chart diverse growth paths yet move ahead towards a common goal.

Our first core purpose was enunciated in 1997. But since then a lot has changed across the globe - be it the climate, the business environment or the very own presence of Mahindra. From being one flagship Company, 13 subsidiaries, and about 8 Joint Ventures, today the Mahindra Group has transformed into a multinational with more than 120 companies having a footprint in all continents.

This year, we articulated a new, more inclusive core purpose that binds the whole of Mahindra workforce across the globe and inspires them to build a new company
of tomorrow. It reflects the new face of our diversified federation of companies with its increasingly global ambitions.

The transformed Core Purpose of Mahindra Group is -

To challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world - to enable them to Rise.

Core Values

This year, while the Mahindra Group released its new brand position and core purpose,
the core values consciously remained the same because they have become a way of life
for the Mahindraites.

Our Core Values are an amalgamation of
what we have been, what we are, and what we want to be

	Good Corporate Citizenship	We will continue to seek long term success in alignment with the needs of the communities we serve. We will do this without compromising on ethical business standards.
	Professionalism	We have always sought the best people for the job and given them the freedom and the opportunity to grow. We will continue to do so. We will support innovation and well reasoned risk taking, but will demand performance.
	Customer First	We exist and prosper only because of the customer. We will respond to the changing needs and expectations of our customers speedily, courteously and effectively.
	Quality Focus	Quality is the key to delivering value for money to our customers. We will make quality a driving value in our work, in our products and in our interactions with others. We will do it 'First Time Right.'
	Dignity of the Individual	We will value individual dignity, uphold the right to express disagreement and respect the time and efforts of others. Through our actions, we will nurture fairness, trust, and transparency.