Sustainability and Us
 
The Mahindra approach to Sustainability
Tracing the Progression
In 2007, when world over, businesses were slashing expenses and shelving programs to cope with the economic meltdown, we at Mahindra were thinking alternative and kick starting our formalised journey to measure and manage sustainability.
When sustainability meant just green and environment to most of our stakeholders, we chose to think holistically and included economic and social stakeholders in our sustainability initiatives. When renewable energy was the sustainability flavour of the month, we chose to power our initiatives with inexhaustible energy - the energy of our people. Over the past four years, the Alternative Thinking movement has gained traction in Mahindra across organisational hierarchy from policy makers to implementers and we are now bringing in its folds important external stakeholders such as our supply chain and distributor network.
  Alternative Thinking is now second nature to Mahindra and is being deployed to go beyond mere incremental change to seed and cascade radical and lasting transformations.
Alternative Thinking continues to be a value driver which is helping Mahindra reinforce reputation, enhance brand equity, fortify strategic relationships, augment human & intellectual capital and catalyse innovation. It is also no surprise that this year when we redefined our core purpose as 'Rise' to make it more relevant to contemporary and future business scenarios, Alternative Thinking was an obvious pillar. As we progress ahead on our journey, it is Alternative Thinking which shall transform on-ground realities and help us 'Rise' above the expectations of a new world.
 
 
Transformational Journey Alternative Integration Alternative Nature
Alternative Gaming Alternative Goal Alternative Reward