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| Social Performance |
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| Mahindra Blues |
| To bring to India, the very best of global blues talent - the Mahindra & Mahindra Limited introduced the Mahindra Blues Festival. The aim of the festival is to serve as an open platform to exhibit and promote a genre that has yet to receive the recognition it deserves. Organised on the 5th and 6th of February, 2011 this first-of-its-kind festival featured a line of international Blues superstars like Buddy Guy, Jonny Lang, Shemekia Copeland, and Matt Schofield. |
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| "The Blues, an American art form, ironically doesn't get as much attention as it deserves in the country of its origin, and indeed, around the world. We would like the Mahindra Blues Festival to give this genre of music an overseas platform in the way that Montreux has done for Jazz". |
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| Anand Mahindra - Vice Chairman & Managing Director, Mahindra & Mahindra Limited. |
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| In addition to international names, the two-day festival also promoted home grown talent like Soulmate from Shillong, The Saturday Night Blues Band from Kolkata and The Luke Kenny Mojo Jukebox from Mumbai, amongst others. The venue of the festival was the iconic and retro Mehboob studio, which was specially designed to create a blues-like atmosphere, with three separate stages for multiple concerts and sessions with the artists. |
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| Alongside electrifying live performances, insightful workshops, and enlightening talks are also in the store for blues enthusiasts. |
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