Sustainability and Us
 
Formulated with an underlying ethos of sustainability, Mahindra Rise and its power to spark transformations - internally within our group and externally across society - is best captured
in the following words of Anand Mahindra, Vice Chairman and Managing Director,
Mahindra & Mahindra Limited
  "Rise isn't just a word. It is rather a rallying cry which enables people to unify around shared ideas, values, principles, a way of life or a common goal. It is a call to see opportunities where others can't and to set an example for the world. For Mahindra, Rise means achieving world-class standards in everything we do, setting new benchmarks of excellence
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and conquering tough global markets."
 
Rise is a simple yet powerful verb which amplifies the strong common desire of all our stakeholders to succeed and create a better future for themselves, their families and their communities. Through Mahindra Rise we are providing the enabling factors and the platform to perform. Whether transforming the lives of   millions of farmers through our agri-prosperity initiatives, creating green and innovative urban living spaces or investing in new automotive technologies and factories that leave the lowest carbon footprints, Mahindra is many companies with just one purpose: Enabling each and every one of our stakeholder to Rise.
'Alternative Thinking' has been and continues to be Mahindra's central unifying theme to build a sustainable organisation and a sustainable society. 'Accepting No Limits' is an articulation of our ambition to create exponential economic value and fuel accelerated growth.   In conjunction with Alternative Thinking, it motivates each individual in Mahindra to optimise the limited bounty of nature that we have inherited and still achieve limitless outcomes. 'Driving positive change' amplifies our mission to transform society.
Transformational Journey Alternative Integration Alternative Nature
Alternative Gaming Alternative Goal Alternative Reward