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| Sustainability and Us |
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| In an increasingly complex and ever-changing business environment, the scope of the term 'stakeholder' has increased manifolds. |
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In order to align our businesses to the needs and expectations of the our key stakeholders, we continue to have a structured process which helps the senior management to identify, review and prioritise key stakeholders, as well as issues and concerns that are material to each of them. Based on this the engagements with each stakeholder groups are designed
to achieve the desired results. |
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Each sector/business ensures that their individual communication department engages
in an active dialogue with internal & external stakeholders through formal & informal mechanisms. Many of the engagements continue although there may be some additions
or deletions based on the annual review process. For a detailed view of our ongoing stakeholder engagement initiatives, refer our Sustainability Report 2009-10 on www.mahindra.com. |
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| We are committed to strengthen our ongoing dialogue with our employees and stakeholders and create greater awareness among them on sustainability related issues. To accomplish this goal we flagged-off a host of initiatives round the year, across various sectors: |
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| Key stakeholders identified for the Mahindra Group: |
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| EMPLOYEES |
| The Mahindra Group has always given importance to the nurturing and all-round development of its employees - these include sharing of knowledge and sharpening of logical and statistical ability. Following are some of the initiatives that various sectors have undertaken for engaging the employees. |
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| Great ideas from Great Conversations (Fireside Chats) |
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| The Group HR (corporate centre) has started organising an initiative known as "Fireside Chats". The Fireside Chats first came into existence in the 1930's during the Great Depression, as a series of interaction between the President of USA and the American public going through a financial downturn. They were known as Fireside Chats to connote
the warmth and friendliness accompanied at an informal chat around a roaring fire in the comfort
of one's home. |
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| In the context of the Mahindra Group, the Fireside Chats are informal meetings held at every quarter where top management engage with young talent in small groups in a freewheeling discussion about the company's vision, mission, and strategic direction and objectives for the future. The Executives participating will also be free to ask questions / clarifications on any issue that confronts them which is not individual or personal in nature. There is live telecast of the Fireside Chats across the group, so that every member of the Mahindra family is able to derive value from the interaction. |
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| The objectives of the fireside chats are: |
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To establish a regular and informal channel
of communication. |
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To enable managers
to gain visibility with leadership. |
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| 'The Mahindra STAT Club' |
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| In our journey towards becoming a world-class company, we have set for ourselves a milestone of infusing quality in everything we do. And one of the most important components of a good quality control system is sound knowledge of statistics. Towards this objective we have established 'The Mahindra STAT Club'. |
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| Structure of Mahindra STAT Club |
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| For effective functioning of Mahindra STAT Club the structure is divided into two layers & supported by STAT Club Secretariat. |
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| Activities of the Mahindra STAT Club include |
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The idea of the club initiated in November 2010 and implementation is
in progress. |
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| Shadow Board |
Drushti |
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A Shadow Board consists of
bright, young executives working together
to deal with key priorities
and
examine strategic issues of
the
Sector and provide an
'alternative'
point of view to
the
senior management.
They enable
vibrant
engagement of
young
mind through
direct
interaction with
top
management on
strategic
business issues. |
| Mahindra Intertrade Ltd., Nashik launched a 1-day employee wellness program called 'Drushti'. The program included topics on managing stress |
| and pressure, positive thinking, achieving focus and increased concentration and managing personal and professional life. The program received an excellent feedback from the participants. |
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| CUSTOMERS |
| From connoisseurs of blues music and the adventurous die-hards to the farmer of rural India - this year the Group interacted with customers from very diverse background. Following are some of the initiatives undertaken by different sectors for the customers. |
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| Coalesce |
| The Coalesce is a quarterly customer meet conducted between Mahindra World City and operational heads / facility heads of operational companies within MWC. |
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| The objective of the meeting is to understand and address the operational issues that the customers might face. It also serves as a forum to address customers' feedback on operational issues. |
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| Home User Guide |
| MLDL's Home User Guide is a manual that helps the customers be familiar with their home. This guidebook also introduces one with the green features installed in the home providing technical help and practical tips on energy saving and recycling. |
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| Green Book |
| Green book is designed to describe how MLDL develops Green Buildings as an integral part of Sustainable Development Initiative. |
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| It includes energy efficiency measures taken during and after construction and activities leading towards savings or cost reduction. The objective is to get more output from the future-friendly systems implemented in the building. |
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| The Mahindra Great Escape |
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| The Mahindra Great Escapes are organised by AD to give customers an opportunity to fully explore the off-roading capabilities of their vehicles. When they were first initiated in 1996, the Mahindra Great Escapes used to be small one-day events, but now they have evolved into spectacular weekend events. |
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| The routes are meticulously chosen to ensure excitement without compromising on safety. In addition, there are experts along the route who guide the drivers through difficult terrains that may require skilful driving. |
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| From the hills of Coorg and the tea estates of Munnar to the undulating sand dunes of Mandawa in Rajasthan, the Great Escape has blazed a unique trail across the length and breadth of India. |
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| Going to the Grassroots - Kisan Mela |
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| FD took part in the Kisan Mela (Farmer Fair) at the Punjab Agricultural University (PAU) on September 14-15, 2010. The Kisan Mela was a huge draw and saw more than 0.176 Million visitors. The stall provided the ideal platform for interaction and knowledge sharing with the farming community. It resulted in over 1200 enquiries and over 11 tractor bookings in just two days. |
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| Mahindra FD at CII AgroTech 2010 |
FD displayed its complete range of Tractors, Farm Mechanisation Solutions and Specialised Agri services at the CII Agro
Tech 2010. The event was supported by Ministry of Agriculture, Government of India. |
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| E-engagements |
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| To keep in line with the growing popularity of social networks, we regularly engage with our internet savvy customers via Facebook, Tweeter etc. |
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| Some of our key e-communication initiatives include: |
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| SUPPLIERS |
| From a sustainability framework point of view, as we progress further into scope 3 emission and endeavour towards a greener supply chain, it becomes imperative for us to keep our suppliers abreast on the organisation's business plans and expectations. |
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| Supplier Meet 2010 |
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This year, a first-of-its-kind combined "Supplier Meet 2010" was organised
by Automotive and Farm Divisions. The aim was to share the current and
future scenario of automotive and tractor industry, Mahindra's business plans and expectations from suppliers on QCD. Furthermore, FD also honoured suppliers through Commodity Awards and Panchratna Awards. |
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| DEALERS |
| Dealers are the backbone to our sales structure and we appreciate their inputs on our products and always encourage an interactive dialogue. This year, we entered the construction equipment business and decided to engage the dealers in following manner |
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FD Dealers meet the
Mahindra Backhoe Loader |
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| In order to interact with the dealers from the construction equipment business and to capture their feedback, an interactive session was organised at Mahindra's Chakan Facility. Over 65 FD Dealers attended the meet to understand and evaluate the new business opportunity. |
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| Force 500/1000 Dealers Meet |
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FD organised the "Force 500/1000 Dealers Meet" in Mumbai, where thirty dealers, with sales of more than 500 or 1000 tractors in a year, were felicitated with mementos. The top ranking officials from FD conducted seminars on wide ranging topics like alignment of purpose, identity and values between the Company and its channel partners, value proposition in the coming year and
the
key challenges. |
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| Dealer Advisory Committee |
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| The objective of the committee is to form a common platform between Mahindra Finance and Mahindra's dealers by making them a strategic partner in the group. The aim is to create a sustainable future for both, in their respective core businesses. |
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| The committee helps Mahindra become a more customer-centric organisation since process improvement initiatives are undertaken by soliciting the voice of dealers, the customers and the market. |
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| Click on each stakeholder to view the tools deployed for engagment. |
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