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| Social Performance |
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| Lifeline Express |
| India is one nation but two worlds. In spite of the growth in the economy, growth in the country's healthcare system, especially in the rural sphere, continues to remain poor. The World Health Organisation estimates that the Indian government's spending on health stands at less than 4% of its total budget. |
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| At Mahindra our definition of out-patient care is going out to where ever the patient is. |
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| At Mahindra, we strongly believe that the wealth of a nation and the health of its citizens share a symbiotic relationship. More so, if these citizens comprise 70% of the nation's population. This belief inspired us to support Impact India - Lifeline Express, an initiative that takes the hospital to the most inhospitable places. |
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| So far, this has been a journey of self-discovery, enhancement and improvement. What started as a humble effort in 2007, slowly and steadily gathered momentum and is now on a fast track with an year on year increase in the number of patients. |
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| 2007 |
Rudrapur, Uttarakhand |
647 |
106 |
| 2008 |
Rangia, Assam |
594 |
242 |
| 2009 |
Wardha, Maharashtra |
1,153 |
281 |
| 2010 |
Farrukhabad, UP |
1,578 |
245 |
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| Farrukhabad: A journey not a destination |
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| In all, 32 Esops volunteers participated in the project with a contribution of 4,420 Esops man hours. 5228 man hours were spent by community volunteers. |
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| The Lifeline Scorecard |
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| Particulars |
Patients Screened |
Patients Operated |
| Cleft Lip |
70 |
34 |
| Ear |
600 |
70 |
| Polio |
350 |
30 |
| Eye |
1,300 |
510 |
| Dental |
934 |
934 |
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| Buoyed by the success of the last three Lifeline Express stopovers, we set out to help eradicate avoidable disablement from Farrukhabad, Uttar Pradesh. A conscious decision was made by the top management and the CSR Council, to reach out to Uttar Pradesh. While Uttar Pradesh is the most populous state of India, it also has the lowest Human Development Index of 0.388 as against the national average of 0.472. Farrukhabad specifically is one such district whose health quotient is abysmally low and the poor have negligible access to healthcare aids. |
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| Inspite of M&M's limited presence in Farrukhabad, team Esops through its commitment and passion created a huge success. |
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| With ample help from community volunteers, the employees of Mahindra Finance, Farrukhabad and nearby branches as well as Auto Sector, Lucknow efficiently handled this project. Right from the pre-project phase including feasibility visits, meetings with the local administration and project publicity to final project phase wherein each employee was delegated with a specific responsibility - Esops members worked, round the clock, compassionately. |
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| "This sojourn was an experience of a lifetime not only for the patients, but also for the doctors, nurses, Esops volunteers and everybody involved in the project. In the air, were sighs of relief of the parents and toothless giggles of their children free from disability. Countless smiles on the elderly faces were a testimony of gratitude. For the Esops volunteers, this was a life altering experience which empowered them with a sense of fulfillment." |
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Sushil Singh
Head - CSR Implementation,
Mahindra Group |
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